Chinese car brands have arrived in the UK with real momentum. Names like Chery, Jaecoo and Omoda are no longer niche or unfamiliar, they’re quickly becoming genuine alternatives to established European, Japanese and Korean manufacturers.
With competitive pricing, eye-catching designs, high levels of standard technology and long warranties, these brands have struck a chord with UK drivers who want more value for their money without compromising on quality or style.
In this article, we’ll explore why Chinese car brands have taken off so quickly in the UK, what makes them so appealing to British motorists, and take a closer look at Chery, Jaecoo and Omoda, including the models currently available to order. If you’re considering your next car, this guide will explain why these brands deserve serious attention.
Why Are Chinese Car Brands So Popular in the UK?
The success of Chinese manufacturers in the UK hasn’t happened by accident. Several key factors have aligned perfectly with what modern UK drivers are looking for.
1. Outstanding Value for Money
One of the biggest reasons these brands have taken off is pricing. Chinese manufacturers have entered the UK market with vehicles that are often thousands of pounds cheaper than comparable models from more established brands.
But this isn’t achieved by stripping cars back to basics. Instead, buyers benefit from:
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High-spec trims as standard
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Premium interior materials
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Advanced driver assistance systems
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Technology features often reserved for higher trims elsewhere
For cost-conscious drivers, company car users and families alike, the value proposition is hard to ignore.
2. Bold, Modern Design That Stands Out
Forget outdated stereotypes. Modern Chinese cars are designed to look good, both inside and out.
Brands like Omoda and Jaecoo have embraced sharp styling, coupe-inspired SUVs, futuristic lighting signatures and minimalist interiors that feel fresh and contemporary. This design-led approach appeals strongly to UK buyers who want something that looks different from the usual suspects on the road.
Many models look far more expensive than they actually are, which is a major factor in their growing popularity.
3. Technology as Standard, Not an Optional Extra
UK drivers are increasingly tech-savvy, and Chinese brands understand this. Most models come loaded with features such as:
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Large touchscreen infotainment systems
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Digital driver displays
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Wireless Apple CarPlay and Android Auto
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360-degree cameras
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Adaptive cruise control and lane assist
Rather than forcing customers to climb trim levels or add costly option packs, these features are often included as standard, which resonates strongly with value-focused buyers.
4. Strong Warranties and Growing Dealer Networks
A common concern with any new brand is reliability and aftersales support. Chinese manufacturers have tackled this head-on by offering:
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Long manufacturer warranties
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Competitive servicing packages
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Rapidly expanding UK dealer and service networks
This reassurance has helped build confidence and reduce barriers for drivers considering switching away from more familiar brands.
5. Perfect Timing: EVs, Hybrids & Changing Buyer Habits
Chinese manufacturers are global leaders in electric and hybrid vehicle development. Their arrival in the UK has coincided with:
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Rising fuel costs
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Greater EV and hybrid awareness
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Increased demand for affordable electrified vehicles
As a result, many Chinese models feel perfectly aligned with current market trends, especially for drivers looking to reduce running costs without paying premium-brand prices.
Chinese Car Brands Making Waves in the UK
Below, we take a closer look at Chery, Jaecoo and Omoda, including the models available to order in the UK and why each brand appeals to different types of driver.
Chery
Chery is one of China’s largest and longest-established car manufacturers, with millions of vehicles sold globally. In the UK, Chery has positioned itself as a value-led brand that doesn’t compromise on quality, safety or technology.
Why UK Drivers Like Chery
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Excellent standard specification
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Strong focus on safety and build quality
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Competitive pricing across petrol, hybrid and electric models
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Practical designs well-suited to family use
Chery Models Available in the UK
Chery Tiggo Range
A range of well-equipped SUVs offering generous space, modern interiors and impressive efficiency. Ideal for families and drivers who want practicality without a premium price tag.
Omoda
Omoda has been designed specifically to appeal to a younger, design-conscious audience. Its vehicles blend sharp styling with advanced technology, making them particularly popular with drivers who want something that feels modern and different.
Why Omoda Is Gaining Popularity
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Distinctive exterior styling
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High-tech interiors with large digital displays
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Excellent standard equipment
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Strong appeal to urban drivers and company car users
Omoda Models Available in the UK
Omoda 5
A compact SUV with bold design, excellent connectivity and strong value for money. The electric version offers low running costs and competitive range, making it an attractive alternative to more expensive EVs.
Omoda 7
A larger, more spacious SUV aimed at families and drivers who want extra comfort and practicality. The Omoda 7 builds on the brand’s signature design language while offering enhanced interior space, technology and refinement.
Omoda 9
Positioned as a more premium flagship SUV, the Omoda 9 delivers a high-end feel with advanced driver assistance systems, a refined interior and strong road presence – all while maintaining competitive pricing.
Jaecoo
Jaecoo sits slightly higher in the market, targeting drivers who want a more rugged, premium SUV feel without paying traditional premium-brand prices. It combines off-road-inspired design with modern comfort and technology.
Why Jaecoo Appeals to UK Buyers
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Strong, confident SUV styling
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Premium-feeling interiors
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Advanced safety and driver assistance systems
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Competitive pricing versus established SUV rivals
Jaecoo Models Available in the UK
Jaecoo 5
A compact SUV designed for urban and suburban driving, offering rugged-inspired styling, modern technology and excellent value. Ideal for drivers who want SUV character in a more manageable size.
Jaecoo 7
A mid-size SUV offering bold looks, a refined cabin and a high level of standard equipment. Well suited to families, business users and drivers wanting a commanding road presence.
Why You Should Consider a Chinese Brand for Your Next Car
Choosing a Chinese car brand isn’t about taking a risk anymore – it’s about making a smart, informed decision.
UK drivers are increasingly realising that these brands offer:
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More equipment for the money
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Modern design that stands out
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Strong warranties and peace of mind
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Affordable access to electric and hybrid vehicles
As awareness grows and more vehicles hit UK roads, Chinese brands are quickly shedding any remaining stigma and becoming a mainstream choice.